Customers can visit any of the participating stores to learn about life and non-life insurance products including motor insurance, home appliance plan, cell phone insurance, travel insurance, life, accident and saving policies. The participating Melcom shops are Weija, Afienya, Spintex, Tema, Opera Square, Bibiani, Santasi, Adum, East Legon, North Industry Area (LFS), Takoradi, Frafraha, Sunyani, Ashiaman, Haatso, Ahodwo, Ablekuma, Suame, and Tamale.
Speaking on the motivation for the initiative, Group Head of Marketing and Corporate Affairs, Cynthia Ofori-Dwumfuo said: “This initiative affirms the goal of our unconventional partnership to increase insurance penetration through a diversified distribution model. As a purposeful company, we are committed to enabling more people to create and secure a better future”.
“As promised during our partnership announcement last year, we will continue to put our customers first in everything we do, while bringing them world-class services and products. Our dedicated sales executives will be available to treat them with utmost care at our Hollard on-the-go booths. Customers are encouraged to pass by any of the select shops and learn about how to secure a better future” she added.
“As a leading retailer and a corporate partner to Hollard Ghana, we are happy to participate in this drive for financial inclusion via creating awareness for basic insurance needs. With insurance penetration around 1% in Ghana, we believe this activity will not only increase insurance accessibility but impact the society positively by the time all is done.” The Board of Directors of Melcom Group added.
About Hollard Ghana
The country’s favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market having previously operated in Ghana for 25 years as Metropolitan Insurance with the world-class expertise of an international insurance brand in 18 countries across the world. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customized to the unique risks Ghanaians face. Hollard offers various life and general insurance products including funeral, personal accident, motor, business, travel, home, and more; and can be reached via the following means: 050 160 3967 (Hollard Insurance) and 050 153 3698 (Hollard Life). Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh and www.jumia.com.gh for all their insurance needs.
About Melcom Limited
Melcom Limited is West Africa’s Leading Organized Retail Chain and is a true local home-grown Retail Super Brand. Established in 1989, it has footprints across Ghana with over 50+ retail shops, 10 Cash n Carry outlets and a robust E-Commerce platform – www.melcom.com, thus making it a preferred Omni channel shopping destination. Melcom has been adjudged a SUPER BRAND and rated as one of the Top Business Houses in Ghana year after year.
For all media enquiries, contact pro@melcomgroup.com.
